CRM helps you to break down the barriers of perception that all suppliers are the same by giving the people within your organisation the tools and motivation to:

• Continuously improve their ability to identify, acquire and retain profitable customers
• Manage seamless communication and knowledge with your customers
• Provide exceptional service expected

Some areas within your organisation where CRM has the greatest impact and gives you the edge over your competitors include:

Sales:

• Prospecting
• Opportunity Management
• Quote generation
• Up to date Management reporting and analysis
• Single, real time view of customer status (i.e. new business forecast & issues)
• Key Account Management
• Scheduling Activities (i.e. a customer activity is never forgotten)

Marketing:

• Easier and more cost effective marketing campaigns
• Trends
• Analysis of the effectiveness of campaigns
• Enhance company image & brand
• Tighter customer relationships
• Reduced cost of marketing activities
• Achieve more with less staff
• Easier telemarketing

Service & Support:

• Single view of customers history with the company
• More effective use of resources
• Call centre application
• Call tracking
• Measure of effectiveness
• Pre-handle situations (Escalation Management)